Make sure your clothes match.
Posted by Tim Gruber | Filed under Uncategorized
I guess there’s value to found in making sure you leave the house with an outfit that matches.
Research reveals all human beings make a subconscious judgment about a person, environment , or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Find more resources on color at: Complete Color Matching Guide.
Also interesting to note is the info found at: How Does Color Psychology Work?
Colour is energy and the fact that it has a physical effect on us has been proved time and again in experiments – most notably when blind people were asked to identify colours with their fingertips and were all able to do so easily.
Colour-blind people are also sensitive to colour psychology.
There are four psychological primary colours – red, blue, yellow and green. What do they mean?
RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.
BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Nobody knows or understands the power of colors more than graphic designers. Knowing that white reflects purity and cleanness it makes sense that its’ used in promoting personal hygiene products for women. The same can be applied to hair care products. Look at more expensive products and the packaging they use to create a level of sophistication(Paul Mitchell) with the consumer.
Further Reading:
Tags: design