Old media doesn’t make for new media.
Posted by Tim Gruber | Filed under Uncategorized
There’s a nice post over at Shooting by Numbers that highlights the idea that you can’t take content formatted for old media(IE: TV and newsprint) and just throw it online and call it new media.
This snippet is especially true for me of the online viewing experience:
The net is well suited to watching a 2 minute video, stopping to send a link to a friend, responding to an instant message - and then watching another 90 second video. The web is a non-linear interactive medium.
In counterpoint the TV experience is essentially linear and passive. Combining the two creates dissonance. Being passive while we watch TV is fine - we sit back to watch TV. But we sit UP at our computers - its a totally different experience. We want to be clicking.
To have me fully engaged in an online video for more than a few minutes is a challenge. As the site points out watching video on the web isn’t a passive situation like watching TV. You’re vying for my time and if I don’t find your video appealing I’m gone. It’ll be interesting to watch as alternative delivery methods become more mainstream how that changes our viewing habits. AppleTV anyone?
Further Reading:
Tags: video