Pixar’s Brad Bird on Fostering Innovation
Posted by Tim Gruber | Filed under inspiration
A nice read on fostering innovation.
The first step in achieving the impossible is believing that the impossible can be achieved. … “You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail. That’s what gets you up in the morning.”
[Jobs] realized that when people run into each other, when they make eye contact, things happen. So he made it impossible for you not to run into the rest of the company.
Pixar basically encourages people to learn outside of their areas, which makes them more complete. [and more creative].
We have all this amazing machinery—how do we use it to make exciting things? We could go to Mars in this rocket ship!” It was, “We don’t understand Walt Disney at all. We don’t understand what he did. Let’s not screw it up. Let’s just preserve this rocket ship; going somewhere new in it might damage it.
Tags: innovation, inspiration
