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Achieving greatness with limited resources

Posted by Tim Gruber | Filed under inspiration

“Sometimes greatness comes from not having resources.” - Doug Liman

As always a great idea/story will always trump the tools we use.

To illustrate his point, he recalled a commercial he was shooting for Nike in the late 1990s starring golfer Tiger Woods. Liman noticed Woods bouncing a ball on the edge of a club during breaks from shooting. Liman grabbed a shoulder-held camera and, away from the crew, asked Woods to bounce the balls while being filmed.

The shot, which became a classic, was natural, unrehearsed, and driven by imagination rather than millions of studio dollars, Liman said.

From News.com

Tags: inspiration, liman, multimedia, quotes, tools, video

Comments (0) | April 23rd, 2008

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